The current Airtel ad (jo tera hai vo mera hai) being aired on television these days focus on young India and friendship.
This is the 2nd successive ad where Airtel is focusing on youth and friendship. The joy they have, the moments they share - all sounds and look so much fun. But the question is :
- Why is Bharti Airtel concentrating only on college goers, why isn't Airtel concentrating on larger crowd..the office goers?
- The stuff which they show on ad looks like an ideal young India or may be it looks like the last day of the college as all are enjoying together.
This ad is far from reality and ads no value for real customers.
What are your thoughts? ?
MoneyControl has recently come up with an article on similar lines. The title of the article is "Are massive ad spends by telecom companies truly justified?" This article talks not only about airtel but other Telecom providers as well, an interesting read.
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